COOKIE POLICY
Last Updated: 2026
This Cookie Policy explains how New-BettingSites.co.uk ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website. This policy should be read alongside our Privacy Policy, which outlines how we handle your personal data.
1. What Are Cookies?
Cookies are small text files that are stored on your computer, smartphone, or tablet when you visit a website. They are widely used to make websites work efficiently, provide a smoother browsing experience, and supply tracking and analytical information to website owners.
2. Why We Use Cookies on a Gambling Review Site
As an independent online betting review and comparison website, we use cookies for three main reasons:
- Essential Site Functions: Ensuring the site loads quickly, securely, and displays properly on your device.
- Performance & Analytics: Understanding how users interact with our content so we can continuously improve our guides and reviews.
- Affiliate Link Tracking: Attributing referrals to partner bookmakers and online betting sites when you click an outbound promotional link on our pages.
3. Types of Cookies We Use
We categorise the cookies used on our site into three main types:
A. Strictly Necessary Cookies
These cookies are essential for you to move around the website and use its features securely. They do not store any personally identifiable information and cannot be switched off in our systems.
- Purpose: Basic site navigation, load balancing, security protections, and remembering your cookie preference choice.
- Duration: Session to 1 year.
B. Analytics & Performance Cookies
These cookies collect information about how visitors use our website, for example, which review pages are visited most often and if visitors get error messages.
- Provider: Google Analytics.
- Purpose: Measures traffic, user behaviour, and site performance to optimise our content.
- Data Collected: Anonymised IP address, device type, pages visited, time spent on site.
- Duration: Up to 14 months.
C. Affiliate Tracking & Marketing Cookies
When you click on an outbound button or link leading to a third-party betting site, an affiliate cookie or tracking script may be stored on your device or triggered in your session.
- Providers: Direct gambling operator affiliate software (e.g., NetRefer, Income Access) or affiliate networks (e.g., Awin, CJ).
- Purpose: Tracks if you visit, register, or deposit at a featured operator after leaving our site so we may receive a referral commission.
Note: These cookies do not collect your personal details (like your real name or banking info). They only transmit an anonymous unique click ID code to verify the referral origin.
4. How to Manage and Control Your Cookie Preferences
Under UK GDPR and PECR, you have full control over non-essential cookies on our site.
Managing via Our Cookie Banner
When you first visit our site, you are presented with a cookie consent banner. You can update your preferences or withdraw your consent at any time by clicking the "Manage Cookie Settings" link in our website footer.
Browser Controls
Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse cookies or delete certain cookies:
- Google Chrome: Settings > Privacy and Security > Cookies and other site data
- Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
- Apple Safari: Preferences > Privacy > Block all cookies
- Microsoft Edge: Settings > Site permissions > Cookies and site data
Please note: Disabling strictly necessary cookies may impact the performance and functionality of certain parts of our website.
5. Third-Party Links & External Operators
When you click an affiliate link on our site, you will be redirected to an external online gambling platform. That external site operates under its own Cookie Policy and Privacy Policy. We have no control over the cookies placed by third-party operators once you leave our domain, and we encourage you to review their policies upon arrival.
6. Contact Us
If you have any questions about our use of cookies or tracking technologies, please contact us:
- Email: [email protected]