PRIVACY POLICY

Last Updated: August 2026

1. Important Information and Who We Are

Welcome to New Betting Sites (referred to as "we", "us", or "our" in this policy). We operate an independent review, comparison, and guide platform for UK online betting and gambling sites.

We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and look after your data when you visit our website, as well as your privacy rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller & ICO Registration

Rex Media Group Ltd is the data controller responsible for your personal data.

• ICO Registration Number: ZA730962
• Data Contact Email: [email protected]

2. The Data We Collect About You

Personal data means any information about an individual from which that person can be identified. Because we operate an affiliate review site, we collect minimal direct personal data, primarily relying on technical and usage data.

We may collect, use, store, and transfer the following categories of data:

• Technical Data: IP address, browser type and version, time zone setting, location data, browser plug-in types and versions, operating system, and device information.
• Usage Data: Information about how you navigate and use our website, including pages viewed, links clicked, time spent on pages, and outbound referral clicks to third-party betting sites.
• Communications Data: Your name and email address if you contact us directly via a contact form, email us, or subscribe to a newsletter/alert service.
• Tracking & Affiliate Data: Unique visitor IDs assigned via cookies or tracking scripts to monitor when you click an outbound link to a featured betting operator.

Note: We do not collect any Special Categories of Personal Data (such as health data, political opinions, or racial origin), nor do we collect credit card or payment information.

3. How We Collect Your Data

We collect data from and about you through:

• Direct Interactions: When you fill out a contact form, request marketing communications, or communicate with us directly.
• Automated Technologies or Interactions: As you interact with our website, we automatically collect Technical Data about your equipment and browsing actions using cookies, server logs, Google Analytics, and similar tracking technologies.
• Affiliate Networks & Third Parties: We work with affiliate networks and tracking partners (e.g., NetRefer, Income Access, Awin) to verify when a user clicks a link from our site to an external gambling operator.

4. How We Use Your Personal Data & Lawful Basis

We will only use your personal data when the law allows us to. Most commonly, we use your data under the following Lawful Bases:

Purpose / Activity Type of Data Lawful Basis for Processing

• Site Functionality: To administer and protect our website (troubleshooting, data analysis, system maintenance). Technical Data Legitimate Interests (to run our business, ensure IT security, and prevent fraud).
• Performance & Analytics: To measure website performance, user engagement, and improve site content (e.g., Google Analytics). Technical, Usage Data Consent (given via our Cookie Consent Banner).
• Affiliate Tracking: To track when a user clicks an outbound link to a third-party betting site for commission attribution. Technical, Affiliate Data Legitimate Interests (operating a commercial review service) & Consent (where cookies/local storage are used).
• Direct Marketing: Sending newsletters, bonus alerts, or promotional updates. Communications Data Consent (opt-in email subscription).
• Handling Queries / Complaints: Managing user inquiries or formal data complaints. Contact Data, Communications Data Legal Obligation & Legitimate Interests.

5. Third-Party Links & Affiliate Disclosure

Our website contains affiliate tracking links to third-party UK online betting platforms, bookmakers, and casino operators. Clicking on these links or enabling these connections may allow third parties to collect or share data about you.

• Independent Operators: We do not own, control, or operate any betting sites. Once you leave our website via an outbound link, we are no longer responsible for the data processing on the destination operator's site.
• Operator Privacy Terms: We strongly encourage you to read the Privacy Policy and Terms of Service of every gambling operator you visit or join.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (such as web beacons and pixels) to distinguish you from other users, evaluate site traffic, and track affiliate referrals.

• Essential Cookies: Necessary for basic site navigation and core security.
• Analytics Cookies: Allow us to count visits and traffic sources via Google Analytics.
• Affiliate Tracking Cookies: Set when you click outbound promotional links to track if you sign up with a partner operator.

You can set your browser to refuse all or some cookies, or manage your preferences via our Cookie Banner / Settings. Turning off non-essential tracking cookies will not affect your ability to browse our content.

7. Data Sharing and International Transfers

We may share your technical or usage data with:

• Analytics Providers: Google Analytics (operating under strict data processor agreements).
• Affiliate Networks / Operators: To verify outbound clicks and sales conversions.
• IT & Hosting Services: Cloud hosting and infrastructure providers based in the UK/EEA or certified under UK Adequacy agreements.

If any personal data is transferred outside the UK, we ensure adequate protection by utilising UK International Data Transfer Agreements (IDTAs) or Addendums to EU Standard Contractual Clauses approved by the ICO.

8. Data Security and Retention

We have put in place appropriate security measures (including HTTPS encryption and restricted server access) to prevent your personal data from being accidentally lost, used, accessed, or altered.

We retain your personal data (such as contact inquiry emails) only for as long as necessary to fulfil the purposes for which it was collected, including legal or reporting requirements. Analytics data is automatically anonymised or deleted according to standard retention schedules (typically 14 months).

9. Responsible Gambling & Age Verification

We are committed to supporting responsible gambling and upholding strict UK regulations:

• 18+ Age Limit: Our content is intended strictly for individuals aged 18 and older residing in the UK. We do not knowingly collect personal data from anyone under the age of 18.
• Operator Checks: While we review operators, age verification and Know Your Customer (KYC) checks are conducted directly by the licensed betting site upon your registration with them, not by us.

10. Your Legal Rights Under UK GDPR

Under UK data protection laws, you have rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you (Subject Access Request).
• Right to Rectification: Request correction of inaccurate data.
• Right to Erasure: Request deletion of your personal data ("Right to be Forgotten").
• Right to Object / Restrict Processing: Object to or restrict our processing based on legitimate interests or direct marketing.
• Right to Withdraw Consent: Withdraw consent at any time where processing relies on consent (e.g., unsubscribing from emails or updating cookie preferences).

To exercise any of these rights, please email us at [email protected]

11. Complaints Handling & The ICO

If you have concerns about how we handle your personal data, we operate a formal internal data protection complaint handling process. Please get in touch with us with details of your query, and we will acknowledge your complaint within 30 days and provide an update on its resolution.